Stem cell treatments in demand among athletes — is this cheating? Stem cell therapy is starting to find a market in sports medicine. In fact, it is next only to the wildly popular platelet-rich plasma therapies. Elite athletes, like Colts quarterback Peyton Manning and Yankees pitcher Bartolo Colon, who seek quick fixes to injuries in order to return competition may think they’re helping advance these advanced stem cell treatment options.
But they may also be courting danger, not only for themselves, but for many people who look up to them as icons and who see anything they do as tacit endorsements.